What is the Joseph Shinoda Memorial Scholarship?

When you attend one of our seasonal floral design shows, you might notice the donation bowl we put by the free donuts and coffee. It is marked wit...  Read more

San Diego Christmas Floral Design Show: Countdown to Showtime!

We are two days away from the 2011 San Diego Christmas Floral Design Show. Our endcap switchover is complete and we have redesigned the front ...  Read more

Tip of the Day: How to Measure the Height of a Tree (Christmas or Silk)

If you have been into the warehouse and taken a look at our Christmas trees or silk trees (like raphis, bamboo, ficus, or a palm), you might th...  Read more

Tip of the Day: How to Pick Your Floral Foam

If you are thinking that this tip looks familiar, then you are correct. Before I started Tip of the Day, I wrote up a blog about this and posted it...  Read more

Remembering Grandpa: Second Anniversary of the Death of James Jimmy Shinoda

Since the launch of our blog, all of my posts have been of a formal or professional nature. I am deviating from that since this one is both pe...  Read more

Announcing the San Diego Christmas Floral Design Show Special!

Come in and take advantage of our Show Special! We are very excited about the quality of the design team that will be demonstrating. See the Desi...  Read more

Tip of the Day: What is the difference between Funeral and Sympathy Flower Arrangements?

I have sent flowers to several grieving families in the past year. When you are making the arrangements with the florist, the question gets as...  Read more

San Diego Christmas Show Designer Tidbit

The 2011 San Diego Christmas Design Show is quickly approaching. If you have read our Designers' Bios, you will see how talented they are. An...  Read more

Tip of the Day: How to Soak Floral Foam

One of the most basic floral design products is floral foam. We have multiple sources and kinds of foam in our warehouses. To properly hydrat...  Read more

Tip of the Day: How to Cut Fresh Flower Stems

Among the necessary tools for any floral designers is a trusted florist knife. It is also one of the first required tools in any basic floral ...  Read more